Mobile Film School and Whole Foods Market Partner Up for Community Change


Mobile Film School and Whole Foods Market Partner Up for Community Change. The Mobile Film School is partnering up with Whole Foods Market to raise funds and awareness this month.

Austin, Texas, February 15, 2008 - Austin Whole Foods Market stores will collect donations for the Mobile Film School at their registers from February 18 to March 16, 2008. This is part of Whole Foods’ effort to support the local community and pay back those organizations that help others.

Recently recognized as Movie Maker Magazine's "Film School of the Week," MFS is a highly collaborative, multi-disciplined film and video arts program. The school is administered and led by industry professionals and offers a wide variety of creative and technology-based programming. MFS fosters future filmmakers who, frame by frame, contribute to the America’s rich cinematic and cultural tradition.

A workshop in Del Valle next month will be MFS’s third in Central Texas communities. Later this year the nonprofit plans to expand to other areas of the state, offering programs nationwide by 2009.

Whole Foods Market is an Austin-based natural foods company and a dynamic leader in the quality food business. It is a mission-driven company that aims to set the standards of excellence for food retailers. Whole Foods realizes that its business is intimately tied to the neighborhood and larger community that it serves. Raising funds and awareness for nonprofits like MFS is a celebration of Whole Foods’ interdependence with the local community.

The Mobile Film School is a nonprofit organization dedicated to bringing media arts education to rural and underserved communities. As digital technology plays an increasingly influential role in our global society, MFS believes young people must be media literate if they are to achieve success in today's marketplace. The organization strives to narrow the digital divide in lower income communities and rural North America by increasing access to the art and technology of filmmaking. The effect of MFS’ workshops on students’ self-esteem is life-changing and uplifting.


Lisa McWilliams
Executive Director and Founder
Mobile Film School
(512) 906-2420